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“There are several things that you need to consider before launching your product commercially...”
o, you perfected your product formula, produced it in small batches for family and friends to try, and the glowing reviews keep coming. You are ready to take your product to market. What’s the next step? Before you go any further, you might want to let some folks who are not family or friends try the product to see if you get the same glowing reviews – we all know that as much as we love our family and friends, they are often not the best source for honest, critical reviews. If you continue to get the same glowing reviews, it’s time to take things to the next level. There are several things that you need to consider before launching your product commercially, including product testing, developing a marketing and distribution plan, and, of course, selecting the proper packaging for your product.
The first consideration when selecting the right container for your product is chemical compatibility. Some essential oils, for example, can degrade plastic, so it is important to test product and container compatibility before going to market. A very simple way to do this is to request a few container samples before you place a large order. Reputable companies, like our site sponsor Cosmetic Packaging Resources, will provide a limited number of container samples at no cost if you pay for shipping them.
Once you get your samples, it is time to do some testing. It is your responsibility to comply with established guidelines and regulations to ensure that your product is safe for consumers, and in future articles in this series we will discuss safety testing. Just as important as safety testing, is compatibly and stability testing. Fortunately, there are some easy, cost-effective ways to test for container compatibility and product stability.
Here are four things you can do check your product's compatibility with your chosen container and to make sure there are no separation or other product stability issues:
Please keep in mind that these do-it-yourself testing methods are no substitute for the thorough and precise compatibility and stability testing that you would get from a product testing laboratory (and we highly recommend you use such a laboratory for your product testing ). Having said that, these simple tips can help you spot a potential problem before you spend a lot of money on expert laboratory testing.
For more information on product/packaging compatibility, please contact our site sponsor, Cosmetic Packaging Resources.
May 2019
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